McDonald's 24/7

Hey there. I found an interesting article about McDonald's being open 24 hours a day, and its attempt to target separate groups of customers. It is from Yahoo News, Friday, January 26. It was written by Michael Arndt.

http://news.yahoo.com/s/bw/20070126/bs_bw/b4020001;_ylt=AkELiQsKk.KZZClVIdDCnge1v0gC;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA--

Although this was a longer story than I would usually like to read about McDonalds, I found it very interesting because of the use of stories to explain the business principles. Arndt kept referring back to the McDonalds store in Garner, N.C., and even told the story of the owners' meeting at a McDonalds store. It gives descriptions of several customer and employee's experiences with the new 24/7 McDonalds. When numbers and statistics were pulled into the story, an example of how it related to the owners, customers or employees was always given. I like the use of times and days when recalling the story because it helps me to visualize what these people are doing. He also did a good job of using statistics to explain McDonalds' domination of the fast food breakfast market. If this story was in print, I would like to see a picture of the Garner McDonalds with the owners out front. Something else I like is the historical recollection of McDonalds role in the culture of the past. Although the writer didn't use a lot of lengthy descriptions, I feel that he let the characters of the Garner McDonalds tell the business story.